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What Is a Modern Day Travel Agent, Anyway?

  • Avery Merritt
  • Apr 16
  • 2 min read

Once upon a time, travel agents were mostly known for booking the tickets. You’d tell them what you wanted, and they’d book it. Simple as that. There wasn’t much research, personal insight, or customization involved.


But times have changed.


These days, travel advisors wear many hats. We’re experts in the field, connected to on-the-ground support around the world. We know the hidden gems in each destination and recommend them because we’ve either experienced them ourselves or work with people who have. Think of us as your travel fairy godmothers — showing you everything you didn’t even know you wanted.


What Does a Travel Advisor Actually Do These Days?


We craft custom, tailored itineraries designed specifically for you. We never recycle itineraries — each one is unique, built from scratch with your preferences, travel style, and priorities in mind.


We also vet the best local guides (because we’re part of the Virtuoso travel network — and if you’re wondering what that is, don’t worry… we’ve got it covered). In short: we’re connected to the best of the best, with trusted suppliers around the globe.


And yes — that comes with perks. Think free room upgrades, spa or food credits, early check-in, late check-out, and being treated like the ultimate VIP.


Why Not Just Book Online?

Great question. The internet is full of options — too many, honestly. And sifting through thousands of reviews to make sure you're avoiding a travel mishap? That sounds like a full-time job (oh wait — it is. It’s our job).


We take the guesswork out of travel by recommending only the properties, experiences, and routes that make sense for you. And if anything goes wrong while you're traveling? We’re just a call or text away, ready to step in and fix it.


So... Is It Worth It?


Short answer: absolutely.


Long answer: Working with a modern travel advisor means your trip is thoughtfully curated, stress-free, and full of surprise-and-delight moments that would be almost impossible to uncover on your own.


We’re here to help you travel smarter, better, and more beautifully — and make it all feel effortless.


Ready to Chat?


If you’re dreaming up a getaway but don’t know where to start (or don’t want to make 47 spreadsheets to plan it), I’d love to help. Whether it’s a romantic honeymoon, a once-in-a-lifetime family trip, or something totally off the beaten path — let’s create something unforgettable, together.

 
 
 

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